Olive—Boston Marathon

Responsibilities: Art Direction, Brand Identity, and OOH Direction

Olive AI was a lead sponsor for the 126th Boston Marathon in 2022. Our Marathons That Matter Campaign raised our brand awareness in the Boston market, an international hub for healthcare innovation, by 15%. I worked with numerous executive stakeholders to create a human-centric and multi-faceted campaign for our presence at the Boston Marathon and greater Boston area.