North American Rescue—Brand/Website Refresh
I approached North American Rescue with a few concepts on shifting their brand and materials to be more approachable to consumers outside their traditional b2b market, while still holding true to their already established customer base.
interactive magazine files
below you can move your way through a proposed idea on how North American Rescue could position their products in the market that appeal to consumers outside of their typical b2b demographic. use your left and right arrow keys to move forward and back, or click the arrows at the bottom of the section.