ZoomInfo—Brand Refresh

Responsibilities: Art Direction, Competitive Research, Project Management, Brand Identity Development

For over a year, I played a pivotal, hands-on role in the design, execution, and collaboration needed to evolve and expand ZoomInfo’s brand. Working closely with the executive team and key stakeholders, I ensured that every angle was covered—from research and strategy to creative execution—so we could successfully deliver a timeless, cohesive, and scalable identity that would grow with the company.

ZoomInfo is all about connecting the right people, yet our brand told a different story. We were a scattered mix of brands, sub-brands, and acquisitions, lacking cohesion and clarity. Through extensive competitive research, stakeholder alignment, and continuous iteration, we worked through tight deadlines and complex feedback to develop an identity that not only refreshed our image but positioned us as the industry leader we are today.