ZoomInfo—Brand Refresh

Responsibilities: Art Direction, Competitive Research, Project Management, Brand Identity Development

We worked closely with the executive team and other key stakeholders for over a year to evolve and further develop our brand. The goal was to provide ZoomInfo with a timeless, cohesive, and scalable identity that could grow with the teams.

ZoomInfo is all about connecting and bringing the right people together, however, our brand felt like anything but that. We were a scattered house of brands, sub-brands, and a branded house with a few acquisitions sprinkled in there. Everything felt very patched together, and it showed.

After months of gathering feedback, doing tons of competitive research, and having key conversations with leadership on how our products and features would align we finally felt like we were heading in the right direction. Our teams continued working through tight deadlines and sometimes confusing feedback to develop an identity that refreshed our image, and made us feel more like the industry leader we are.