ZoomInfo—AI Copilot Identity
Responsibilities: Art Direction, Competitive Research, Project Management, Brand Identity Development
I helped lead the branding, research, and asset creation of ZoomInfo’s new AI integration, Copilot. The company put all its resources into the development of Copilot, and our team worked under very tight deadlines to develop and seamlessly integrate this identity into our recently established guidelines.
When we first got wind of Copilot, it was pitched as a “small product enhancement” that would roll out over the coming months with minimal effort. However, that was not the case after some scoping and meetings with different leaders throughout the organization. Copilot was the thing that everyone was to be working on, and what we essentially were staking the company on, or so it felt that way.
Over the coming months, the team poured countless hours and nights into creating all kinds of assets, from new design guidelines, design system additions, robust landing pages, 10+ storyboarded & animated videos, welcome flow emails, pricing sheets, and event experiences.
