ZoomInfo—GTM25 Event Series
Responsibilities: Art Direction, Brand & Identity, Campaign Design & Execution, Deck Design
GTM25 was ZoomInfo's flagship go-to-market event series, spanning a virtual broadcast and a multi-city roadshow across the US and London. As senior creative lead, I directed the brand identity, event design, and executive presentation strategy behind a campaign that repositioned ZoomInfo from a data provider to a Go-to-Market Intelligence platform.
The creative system I built carried across every touchpoint of the event series, including promotional campaign design, virtual event branding, on-site environmental design, and a 100-slide executive keynote deck for CEO Henry Schuck. I collaborated directly with Schuck to shape the keynote's narrative arc, aligning visual storytelling with the product story behind GTM Studio, a new go-to-market intelligence tool launched during the series.
This event creative direction and brand campaign work contributed to an estimated $15-25M in pipeline based on lead attribution, demonstrating how integrated brand strategy and event design can directly influence business outcomes.
Every slide in Henry's keynote was built for motion, not just message. With over 100 slides to carry a TED-style narrative, static slides weren't an option, the pacing had to match the energy of the story. I designed each slide with custom animation in mind from the start, using movement to reveal ideas at the right moment, build tension before a reveal, and keep the visual rhythm matched to Henry's delivery.
The dark-to-light contrast that ran through the deck wasn't just a color choice, it was animated to mirror the transformation the story was building toward. The goal was to make sure no one in the room had a reason to look away, every transition was doing narrative work, not just filling space.
